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A popular US brand behind Sydney Sweeney's favourite sneakers has launched its famed footwear in Australia.
HEYDUDE,one of the fastest growing brands in America, has been shaking up the footwear industry with its'most insanely comfortable' and 'ridiculously light' shoes.
The celebrity-loved shoe brand has becomethe go-to footwear choice forwomen, men and children alike, thanks to its comfort-meets-style design,pillowy support, and ultra-lightweight soles.
What makes HEYDUDE stand out is its Flex & Fold Technology, built into every pair of sneakers, allowing them to bend with your natural arch movements and anticipate where you need support, delivering pain-free wear for hours.
Made from a blend of light-as-air premium materials - including cotton, hemp,polyester, chambray and canvas - your feet will stay cool in the summer and insulated in the winter.
Known for its casual yet trendy footwear, shoppers can now add the brand's best-sellers to their shoe collection, including the iconic Wendy and Wallystyles.
Not only are the sneakers impeccably airy with their marshmallow-like inserts, but they also come with an affordable price tag, starting from just $109.99.
The fan-favourite Wendy collection includes avariety of styles, such as slip-ons, crochet lace or sequin shoes and mules.
The White Lotus star Sydney Sweeney is a huge fan of HEYDUDE footwear. The two-time Emmy nominated actress was announced as HEYDUDE's global spokesperson in 2024
The sell-outWendy Stretch Canvas($114.99)has proven to be popular among shoppers, and it's no surprise that The White Lotus star is a huge fan of the style.
Touted as 'stylishly reliable and comfortably cool', the casual slip-on sneakers feature a canvas upper, lightweight outsole, elastic laces and flexible support,allowing them to flex with your feet.
There are 12 colours to choose from - whether you're into classic off-white or prefer a pop of colour like fiery coral or lavender, there's something to suit everyone's taste.
Perfect for pairing with any outfit, the relaxed-fit sneakers, which offer ample roominess, are easy to wash and air dry so your Wendys will look fresh all year round.
The Wendy Stretch Canvas are among the brand's best-selling women's shoes, with more than 380 glowing reviews and an average rating of 4 stars out of 5.
'I walked more than 26,000 steps in these over three days and my feet didn't even hurt. Like wow! So cute and comfortable. This is a must,' one fan raved.
'They are comfy and they get so many compliments,' another said.
'I needed some comfy shoes that didn't put pressure on my foot and these are the hot ticket. Love, love, love them. Super comfy shoes,' one added.
US shoe brand HEYDUDE has launched its famed footwear in the Australian market (model wearingWendy Stretch Sox)
Another fan favourite from the iconic collection is theWendyStretch Sox($109.99).
They are designed to hug your feet, feature elastic laces for easy slip-on and offer comfort, lightness and breathability from top to bottom so you can go sock-free - making them a must-have for women everywhere.
Featuring the classic HEYDUDE construction, the relaxed-fit shoes have a stretch mesh upper, printed textile lining, lightweight flexible outsole and removable foam insole.
The sneakers come in 11 colours, ranging from black, white and grey to ceramic blue, rosette and lilac.
And shoppers can't get enough of the WendyStretch Sox, which boasts a stellar 4.5 star rating out of 5.
'Love these shoes....stylish, lightweight and very comfortable to wear... I now have three pairs and totally intend on buying more,' one raved.
'Excellent fit and super comfortable. I have received so many compliments on these. Love them,' another shared.
'My son, his dad, his grandmother and myself have all gradually gotten a pair or two of these shoes. They generally go with everything and the vast amount of colours and designs they come in give major brownie points. They're comfortable and priced well. I'd recommend to anyone looking for casual shoes that they can dress up or down. HEYDUDE has a style for everyone's taste,' one added.
Just like theWendy Stretch Canvas, theStretch Sox are washable.
The shoe brand has become the go-to footwear choice for women, men and children alike, thanks to its comfort-meets-style design (model wearingWendy Stretch Canvas)
TheWendy Comf Suede ($149.99) has been wowing shoppers for offering 'super-cush style' and 'next-level comfort'.
The slip-on sneakers are made with premium suede, a padded tongue, collar and heel counter, stretch laces, a removable insole and a lightweight outsole.
The suede design comes in seven colours, including tan, rose pink, black and red.
Dubbed as the 'ultimate Wendy', the shoes have been a huge hit among fans, receiving a near-perfect 4.5 stars out of 5.
'The Comf definitely lives up to its name. The right amount of squish and support underfoot all while being lightweight. As someone who has been struggling with lower back and foot pain, I was able to wear these shoes for long periods of standing.If you are someone looking for a little bit of a lift or comfort all while being super stylish, this is the shoe for you,' one shopper raved.
'These are my second pair of Wendy Comf Suede. I am a nurse and I'm on my feet all day. I can wear these shoes without any foot pain at the end of my shift. I need one in every colour. They are adorable and I get compliments every time I wear them,' another shared.
What makes HEYDUDE stand out is its Flex & Fold Technology, built into every pair of sneakers, allowing them to bend with your natural arch movements and anticipate where you need support, delivering pain-free wear for hours (model wearingWendy Comf Suede)
Known for its casual yet trendy footwear, shoppers can now add the brand's best-sellers to their shoe collection, including the iconic Wendy and Wally styles
The US footwear brand has expanded to 50 retail stores across Australia, partnering with retailers including City Beach, Platypus and Trybe
Back in August 2024, two-time Emmy nominated actress Sydney Sweeney was announced as HEYDUDE's global spokesperson.
'HEYDUDE values comfort, both in the footwear space and in all aspects of life, which is a message that we can all get behind,' the Euphoria star said at the time.
'The brand never sacrifices style for comfort, which is why HEYDUDE's iconic styles are my favourite shoe option whether I'm travelling or commuting to set.'
Acquired by Crocs, Inc. in 2022,HEYDUDE prides itself on producing the 'most insanely comfortable' and lightweight shoes for men, women, and children.
The brand aims to become a must-have footwear choice for casual lifestyles, music festivals, travel and pre- and post-activity occasions.
As HEYDUDEbegins expanding into international markets like the UK, it will focus on driving awareness and relevance with its Wendy and Wally icons, constantly providing newness in materials, colour and graphics.
To shop HEYDUDE, click here.
